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Choosing Bitrix CMS for a blog site

1C-Bitrix - features of SEO optimization

In January 2018, it was decided to replace the engine of this site from Wordpress to CMS 1C-Bitrix. This decision was justified by several considerations, one of which is the correct network promotion. The path of transfer was thorny, but definitely successful. In general, it is difficult for a novice user to come to a reasoned choice of which CMS to choose for a blog. My choice fell on - 1s Bitrix and below I will explain why.

Actually, what Bitrix is? Bitrix is a hosted program that builds relationships from a template developer to a content manager. Allows you to run your business as a user without getting into all the wilds of Internet coding. This world is complicated, I don’t like everything, but I joined and actively support it.

I have two main and reasoned reasons for choosing:

1. Good protection. For several years there was no hacking and stopping sites
2. Convenient SEO promotion system as a tool

Foreword

Bitrix what is it? 1C-Bitrix is a content management system for your website. Installed on the provider's server and allows you to safely use the content (the content of your pages).

SEO is actions aimed at bringing your site to the top positions of search engines to attract visitors, i.e. your site should be of some value to its visitor, should be easy to read and reflect the user's request.

Let`s consider the basics of optimization, their features, the impact on positions in search engines, as well as options for setting up SEO in Bitrix.

1. Increasing site loading speed
An extended set of tools is available in Bitrix to increase the loading speed of your site:

Compressing and Combining JS and CSS - regular function of combining and compressing css and js files, which is enabled in the settings of the main module (Settings > Product settings > Module settings > Main module settings, CSS optimization section):
  

Move JS and CSS to the bottom of the page. By default, the page loading algorithm is as follows: css files are loaded, javascript files are loaded, and only then the main content. All this leads to a very noticeable increase in page load time and search engines will certainly lower your resource in the search results. To avoid such trouble, we move the connection of JS and CSS to the end of the page. However, if you move all the css to the end of the page, then when loading the user will first see your html skeleton without styles, which is not very pleasing to the eye. To avoid such a situation, at the beginning it is worth including the minimum necessary CSS for the correct display of the site.

Technology "Composite site". Here is how Bitrix himself explains the work of the “composite site”:

In the component templates that form a dynamic page, blocks with dynamic content are defined. When a user accesses a page, the system creates a cache of the static part of the page, into which a special JS is inserted that accesses the server for up-to-date data. When the same or another user accesses again, the system returns the created cache file, and then additionally issues dynamic content.

Setting up caching — Bitrix SEO module offers CacheDepencies connection to automate the management of these processes. Cache Dependencies managed caching technology automatically updates component cache when data changes.



Image compression and optimization. One of the main factors for fast loading of the site is optimized images: photos, pictures in texts, design elements. The less they "weigh", the faster the page loads.

2. Setting titles and meta descriptions. Everything is pretty easy to set up in the SEO tab.


It is advisable to adhere to the following recommendations:

  • The H1 tag does not match the title (Title meta tag)
  • Recommended H1 tag length: 5-70 characters
  • Number of H1 tags - 1
  • Recommended Description length: 70-320 characters
3. Redirect setup - when changing page addresses, you need to take care that new pages quickly get into the search and the resource does not sink in the search results due to possible 404 errors.

4. Setting up canonical links. If you place the same information about a product on several pages, search engines react negatively to this and lower the position of the site in the search results. Canonical links will help fix the situation. The search engines will rank the page that is marked as the main one, and the duplicates will be marked as insignificant.

5. Setting up Open Graph - is a special set of meta tags that are integrated into the html code of the page (within the <head> tag) and provide the desired display of the site page preview in the social network.


6. Compilation of the semantic core (SC) of the site.
The semantic core is a database of key queries, according to which it is planned to promote a particular page of the site. Key queries are divided into high-frequency, mid-frequency and low-frequency queries. For each page, the set of keywords must be unique. Analysis of search queries and the level of competition determine the scope of work and the strategy for promoting an Internet resource. 

 7. Sitemap file generation - Sitemap generation settings are managed on the Sitemap Settings page (Marketing > Search Engine Optimization > Sitemap Settings.xml). The Add button selects the site for which you want to configure the sitemap.xml.
On the Settings tab you can set general map settings:

  • The Name field specifies the name of the setting for generating the sitemap.
  • The Sitemap Address field specifies the address of the sitemap file. If the default value is not suitable, then specify the address of another location for the sitemap file.
  • The option Add rule to robots.txt after generation allows you to add a link to the sitemap file in robots.txt. If the link to the sitemap is already in the robots.txt file and the addresses match, then the option can be checked, the rules will not be duplicated.
  • The Last Run field shows the date and time the sitemap was last generated. New settings show Never.


8. Setting robots.txt. Bitrix allows you to create and properly configure the robots.txt file without much additional knowledge.Настройка robots.txt.

At the same time, a starting set of rules is automatically generated, taking into account the structure of the 1C-Bitrix engine (system sections, comparison lists, search, etc. are closed from indexing), the Host directive is added, an indication of the location of the sitemap.xml is added.


9. Competent design and availability of a mobile version of the site - in the CIS, the share of mobile traffic is about 30%. Every year this figure increases by a quarter. Therefore, the absence of a mobile version of the site will lead to a sharp decrease in the number of visitors. Recently, search engines have begun to evaluate Internet resources by the presence of a mobile version of the site and by how adapted they are to viewing from mobile devices. If a resource is inconvenient to view from a tablet or smartphone, its ranking in the SERP drops. As a result, traffic and profits decrease. As we can see, for users of mobile devices, how easy it is to navigate the site plays a big role. Accordingly, the development of an adapted version of the resource must be taken seriously.

A little about promoting your site

Among the ways to promote on the Internet that give a good positive effect can be called:

  • contextual advertising - attracting targeted visitors who are interested in this topic. The most popular contextual advertising management systems are Google AdWords, Yandex.Direct. It works funny, you can pay quite a bit of money, but you will see the effect immediately on all available materials
  • site promotion in social networks and advertising in them
  • site promotion articles - the most effective way. Thematic articles filled with the necessary key phrases and links to your resource can be placed both on your site and on a third-party resource
  • promotion by press releases, which should be placed on resources with a high rating. This way you can get additional traffic and increase the ranking of your site
  • creating your own newsletter, as well as advertising in other people's thematic mailing lists
  • accounting and maintenance of the semantic core. You need to try to use those words and combinations that have more relevant weight, while monitoring the nausea of ​​the texts and not distorting. People come to us seriously, with an understanding of what they are looking for.

Findings:

For even a very large blog - great. A fairly secure system, and despite the huge number of hacking attempts, proactive defense always helps out
It is worth noting that the article is not a configuration manual and does not describe many of the nuances that arise when optimizing a site. If you have any questions on the topic of the article or want to know more about 1C Bitrix, leave your wishes and contacts in the comments.

#Bitrix #top10 #SEO

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